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This section will explain how to write Alt-Text specifically for images in picture books and illustrated books for children.
On top of describing the images in the book, we also describe the cover. For information on how to do this please see Cover Image [hyperlink]. For information on Alt-Text in general please see Images, Maps & Graphs.
When writing the Alt-text, keep in mind the reading level of the book and write your Alt-Text at this reading level. It is also important to keep with the tone of the book so the descriptions are not jarring for the reader. To help with this it is useful to read part of the book. This will also help with getting the correct language, character names, location names, etc..
It is also important not to mention a character’s name before it is told in the text. Before this, rely on a general identifier. For example: The boy in the blue hat, the bluebird, or the mouse with a ribbon on her head.
As with other types of Alt-Text, you only have to mention the style of the illustration once in the first image. After this, you can just keep with the description of the image itself.
It is also important to describe colours and shapes accurately in order to recreate the visual storytelling in your written description.
Note: If the image goes across two pages add ‘This illustration is the continuation of the one before’ at the beginning of the second image.
The following are some other basic tips to help you in you description.
(insert image)
Grass dancers tread the northern earth. They dance over green grass with a large blue moon in the sky. On the left side, two dogs in traditional dancer's clothing are dancing. Both dogs wear roach style headdresses and their clothes are dark blue and grey buckskin. On the right side of the image, two more dogs in fancy dress are dancing. One of these dogs wears black, buckskin clothing and the other dog wears bright red buckskin clothing with long tassels attached.
(insert image)
(insert image)
Mona stands at the base of the tree looking up at the heart. She reaches up to it with one hand.
(insert images)
First Image Alt-Text: An indigenous man with long, black hair and brown eyes stands visible from the chest up. He looks up to towards the sky with a smile, his right palm open and facing upwards. Light casts a shadow to the left over his face. He wears a yellow buckskin robe with thick red squared lines and block patterns. Further back, a few feet behind him, an Indigenous woman with long, black flowing hair stands facing away from the man with her head tilted up towards the sky and her left arm held outwards with fingertips facing the ground. She wears a blue and green striped robe. In the background, there is a green field and a brown hill at the horizon. Dark blue clouds fill the sky with rain, and a single flash of white lightning. Pale blue and yellow pictographs of thunderbirds are in the clouds.
Second Image Alt-Text: This illustration is the continuation of the one before. The man's left hand is held upwards towards the sky. In the background, there is brown village complex that seems to be carved out of the ground. Behind it, there is a tall cliff. Above the cliff, there are brown clouds that mix with bigger, dark blue clouds above. A bolt of lightning shoots from the left side of the dark blue clouds, while on the right side, some stars are faintly visible in the sky. Inside the dark clouds, there is a yellow pictograph of a thunderbird, and a swirling gust of wind.
You only have to describe a character in full the first time they appear, after this you can identify them by their name, or another feature such as an item of clothing, or a physical feature unique to that character (e.g. the boy in the blue hat, the girl with the curly hair). Use pronouns only when it is clear to whom or what the pronoun refers. When describing characters, include skin colour with white people as well as POC. Please avoid comparing skin colour to a food or beverage. The following is a list of suggestions.
Terms for describing skin colour: